Facebook Advertising

Facebook in-stream video ads are a type of video ad that appears before, during, or after other videos on Facebook. These ads can be up to 10 minutes long and can be targeted to specific audiences based on demographics, interests, and location. Facebook in-stream video ads can be a very effective way to reach your target audience and achieve your marketing goals.

Types of Facebook in-stream video ads:

  • Pre-roll ads: These ads appear before the main video starts.
  • Mid-roll ads: These ads appear in the middle of the main video.
  • Post-roll ads: These ads appear after the main video ends.

Here are the Facebook in-stream video ads specifications:

Technical Requirements
  • Video duration: 5 seconds to 10 minutes
  • Maximum file size: 4 GB
  • Aspect ratio: 16:9 or 1:1
  • Video settings: H.264 compression, square pixels, fixed frame rate, progressive scan and stereo AAC audio compression at 128 kbps+
  • Resolution: At least 1080 x 1080 pixels
Design Recommendations
  • File type: MP4, MOV or GIF
  • Video captions: Optional, but recommended
  • Video sound: Optional, but strongly recommended
Ad Delivery
  • Ad breaks: Publishing partners decide when ad breaks occur, but the first available ad break for in-stream video is at the 1-minute mark.
  • Ad delivery: To create a good experience for people seeing video ads, Facebook manages ad loads. For instance, not every ad break is filled. To optimize delivery, ad delivery within ad breaks is constantly being tested according to particular videos and individual viewers.
Host Video Eligibility
  • Brand safety: Publishing partners work closely with Facebook's Media Partnerships team to ensure their host video content is high-quality.
  • Length of host videos: Only videos 3 minutes or longer from Facebook's publishing partners are eligible to host in-stream video ads.

You can use the video format in the in-stream video placement to show off your product, service or brand in new ways. Include movement and sound to capture attention quickly and show unique features of a product or tell your brand story.

The in-stream video placement will play video ads that are 15 seconds or less for the full duration of the video. The ads may also be served as skippable, which allows the user to skip the ad after the first five seconds. Video ads that are longer than 15 seconds will show the first 15 seconds and then truncate. Viewers will be able to resume watching the ad in its entirety by clicking on the context card that appears below the main video after ad truncation.