Case study:

When Google launched the A.I. brand – TensorFlow in China, Mills developed a brand guideline for Google to govern the use of brand.

Google wanted to keep the brand adaptation in a consistent way for the introduction of TensorFlow. The brand guideline is developed to safeguard the brand consistency across multiple channels and environments for different event activation.

An event brand guideline is essentially important for an event organizer to outline the key elements of the event brand, such as the logo, colors, typography, imagery, and messaging. It is used to ensure consistency across all aspects of the event, from the marketing materials to the onsite signage and décor.

No matter what industry you’re in or what size your business is, a brand portal can be a valuable asset for your brand management strategy.

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