What is this and why do you need a brand portal?

This is a showcase created by Mills Creative to show you what a brand portal can do to enhance your marketing. And most importantly, what Mills Creative can do for you. Every case in this demo is a service that we can provide to support your marketing activation.

Speaking for a brand portal, it is an essential tool for any business that wants to manage its brand effectively. By providing a central repository for all of your brand assets, streamlining workflows, improving collaboration, and protecting your brand, a brand portal can help you to achieve your business goals.

Here are some specific examples of how businesses can use a brand portal to improve their brand management:

A marketing team can use a brand portal to create and distribute marketing materials, such as brochures, social media posts, and email campaigns.
A customer service team can use a brand portal to access brand guidelines and resources to help them provide consistent customer service.
A sales team can use a brand portal to create and deliver sales presentations.
A product development team can use a brand portal to ensure that new products and services are consistent with the company's brand identity.
An external marketing agency can use a brand portal to access the latest brand assets and guidelines for their campaigns.

Case study:

When Google launched the A.I. brand – TensorFlow in China, Mills developed a brand guideline for Google to govern the use of brand.

Google wanted to keep the brand adaptation in a consistent way for the introduction of TensorFlow. The brand guideline is developed to safeguard the brand consistency across multiple channels and environments for different event activation.

An event brand guideline is essentially important for an event organizer to outline the key elements of the event brand, such as the logo, colors, typography, imagery, and messaging. It is used to ensure consistency across all aspects of the event, from the marketing materials to the onsite signage and décor.

No matter what industry you’re in or what size your business is, a brand portal can be a valuable asset for your brand management strategy.

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What is this and why do you need a brand portal?

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BRAND PORTAL

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