July 20, 2024
In a world where every swipe, click, and scroll is a battle for attention, marketers are constantly seeking the next big thing to captivate audiences. Enter experiential marketing—a dynamic, immersive approach that transcends the boundaries of traditional and digital marketing. It’s not just another trend; it’s a revolution in how brands connect with consumers. Here’s why experiential marketing is the most creative and transformative strategy yet.
July 15, 2024
It's the dating game of design, but instead of swiping left or right, you're winning hearts or minds. Uncover the key difference that sets these two worlds apart, and learn how to create designs that truly connect with your audience.
July 7, 2024
So you're a marketing whiz with a message to share, but coding? Not your forte. Fear not, fellow wordsmiths! There's a website builder out there for everyone, no coding skills required. Let's explore a few options.
July 1, 2024
A.I. won't replace human. Human who knows how to use A.I. will. Now, before you roll your eyes and think, "Oh great, another jargon-filled lecture," hold on, this isn't some jargon-filled downer. This is about to ignite a spark in your thinking!
June 22, 2024
When designing a website, understanding how users interact with your content is crucial. This insight can be traced back to the field of psychology, specifically the study of eye movements and visual perception. By leveraging these principles, you can create more effective and engaging web designs.
June 16, 2024
Feeling like your marketing budget is on life support? Welcome to the club! Forget everything you think you know about "omnichannel engagement" and "synergy." We're here to talk about zero-structure marketing - the art of getting things done with nothing but hustle and heart.
June 9, 2024
In the world of content marketing, design is more than just aesthetics—it's about creating experiences that resonate with your audience. Understanding the difference between implicit intent and explicit design rules can make all the difference.
June 2, 2024
We've all been there. You land on a new website, eager to explore, but something feels...familiar. The clean lines, the hero image, the hamburger menu – it all feels suspiciously like the ten websites you visited before. Here's the truth: you're not wrong. Modern websites do tend to share a common aesthetic. But before we mourn the loss of web design individuality, let's delve into the reasons behind this trend.
May 17, 2024
Imagine a world where you get the answer without the question. That's the promise of zero-click search, where Google surfaces the answer directly on the search results page. No more endless scrolling, no more wading through website after website.
May 15, 2024
The design market, a battlefield once dominated by the solitary genius, fueled by caffeine and existential angst. Now, however, the air crackles with a new kind of tension. Entering AI, the ever-evolving, silicon-based Andy Warhol, churning out "innovative" chair concepts that resemble mutated Slinkys and lamp designs that look like they escaped a fever dream of a malfunctioning disco ball. And then the tech bros, bless their algorithmic hearts, assure us this is the future and praise, "AI-powered design...."
May 10, 2024
Marketers, we've all been there. You craft a killer ad, it explodes online, clicks go through the roof... then silence. Engagement fizzles, and brand recognition remains elusive. Welcome to the Click Paradox!
May 6, 2024
In digital marketing, consistent, high-quality content is essential. A Content Management System (CMS) provides a user-friendly platform to create, edit, and publish content, making it ideal for maintaining an active website. Furthermore, features like SEO optimization and mobile-responsiveness ensure your content reaches your target audience and looks great on any device. This week we want to tell you who is the most popular CMS.
April 26, 2024
"Less is more" is a cliché that gets thrown around a lot. The concept is vague. It doesn't tell you what specifically should be less of. The mistake is assuming "less" applies to everything. Sometimes, "more" can be necessary. This week we want to talk this more specific of how this concept works.
April 18, 2024
Imagine your RTB (Reason To Believe) as the "Just Do It" of your ad – catchy, sure, but not misleading. Great copywriting grabs attention, but a good reason to believe builds trust. This week we want to inspire you with good copywriting practice.
April 11, 2024
We start Zing as a knowledge-sharing community for marketing experience. Zing fuels the mission to spread insight & best practices. In this edition, we talk about design and whether we should let form follows function or function follows form.
April 8, 2024
We start Zing as a community sharing for experience, insight, and best practice. Zing is a knowledge-sharing community for marketing professionals. Our passion fuels the mission to spread valuable experiences, insights, and best practices. We will keep it short.
March 14, 2024
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
December 27, 2023
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…
December 22, 2023
When you are alone for days or weeks at a time, you eventually become drawn to people. Talking to randos is the norm. I’ll never forget the conversation with…